Customer: Södra Cell is the biggest market pulp producer in Europe and part of the Swedish Södra Group, which has almost 50.000 forest holdings with more than 2.2 million hectare of productive forest. Close to 90% of the Södra Cell production is exported to Europe. Another concern and business area of Södra is the field renewable energy.

Targets: Increase of the public awareness of the company.

Implementation: Set-up press contacts.
Acquisition of exclusive media cooperations.
Launch of editorial coverage.
Organisation press events and press trips.
Realization of a Media Impact Analysis.
Newsletter "kompakt": conceptualization + complete realization.

Results: Increase of Södras media presence. Intensifying of press contacts. Continuous press converage and exclusive media cooperations with media such as Stern, Frankfurter Rundschau and dpa.