Customer: The High End Society is the association of manufacturers, distributors and speciality retailers in the field of high-quality entertainment electronics. The association arranges the annual "High End" exhibition, Germany's biggest audio trade fair.

Target: PR work surrounding the "High End" exhibition itself as well as the products of the association's members.

Implementation: Creation of a concept, extensive cross-marketing activities with the partners T3 ("Tomorrows Technology Today") and Jam FM, assembling and extending press contacts,
press distribution.

Results: Extensive coverage in the trade and public press of the "High End" with beyond-proportional coverage of the High End Society's members.