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advertisement for Hansaton
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front page Natura Med
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coverage Natura Med
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Customer: Hansaton is the fourth biggest manufacturer of hearing devices in Germany who especially calls for attention through its innovative product developments.
Target: Full-service PR work
Implementation: Market analysis, conceptual-
ization of a PR-strategy, positioning Hansaton as the leader in innovation among the target group by continuous and specific press work in the trade and public press, press conferences, exhibitions attendant PR, press office, cooperations with publishers, press portfolios, compilation of professional articles.
Results: Relevant increase of the media presence of Hansaton, continuous coverage in the trade and public press. Increase of the company awareness and its products. Successful positioning of new products at retail and the end consumer.
