Customer: The 4-stars Wellness- and Business-Hotel "Alter Meierhof" has held conventions and conferences since 1999 and offers its guests a luxurious thermae and extensive wellness activities.

Target: Increasing brand awareness of the hotel and the wellness events. Special: 5-day-seminar
for Yoga, Qi-Gong + meditation.

Implementation: Assembling and extending
press contacts. Launch of editorial coverage. Personal introduction of the event to journalists.

Results: Editorial coverage, e.g. Gala: 3/4 page,
4c (circulation 389.000 / II 2005)